Here at Content Marketing Writers, we know how to create and place advertising or marketing material in a natural surrounding among useful content appearing on Google search results to ensure maximum exposure for products, services, events and business news. The content social media soaks up.
"The secret formula is not secret at all. It is just common sense. Place marketing messages in places where it will inherit the prestige of the publication and enhance the brand of your PR client. "
To be successful, the marketer has to research the segment of the population that the client is looking to reach. Understand their habits, needs and preferences. It is almost a waste of time to try to change the preferences of a target market. Don't even bother as it is much more effective to adapt a marketing campaign to invade their territory. Create content containing native advertising that looks just like information that they look for but enhance the message with a "follow" hyperlink to the landing page on your client's website that best provides the products or services that the client hopes to sell into that market..A basic example would be a famous energy drink placing it brand name in editorial content on a website with news about motor racing, surfing or all activities that the drink makers sponsor. They will have their logo on the sports equipment or maybe on the clothing of famous people but native advertising would include references to how much the drink enhances the competitor's performance. Readers will take note and be influenced to visit the energy drink maker's website to find out more. Ideally, when the reader next shops, the energy drink brand will convert into a purchase decision.